The district public relations committee should promote Rotary to external audiences and foster understanding and appreciation of support for the programs of Rotary. The committee should also promote awareness among Rotarians that effective external publicity, favorable public relations, and a positive image are desirable goals for Rotary.

Duties and responsibilities:

•Maintain contact with the district governor and the chairs of key committees to stay informed about district projects and activities
•Encourage clubs to make public relations a priority
•Promote Rotary to external audiences, such as the media, community leaders, and beneficiaries of Rotary’s programs
•Contact the media with newsworthy stories of district projects and events
•Share RI public relations materials with clubs
•Seek opportunities to speak to individual clubs about the importance of club public relations

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